With Messi at PSG, Jeff Bezos should get even richer

Charlie Taylor

With intense fights against the courts of law in France, Amazon bet on football as a weapon to gain even more customers, paying €250 million to broadcast the French championship. As a gift, he sees Messi raise interest in the local championship.A few days separate one of Amazon's boldest moves in Europe and Lionel Messi's decision to end his Barcelona career after 14 seasons. For €250 million, Prime Video, the world's second-largest streaming platform with around 200 million subscribers, guaranteed the right to broadcast 80% of matches in Ligue 1, the first season of the French league. 38 Paris Saint-Germain matches this year. Messi's move to the team, which is expected to be announced Wednesday, has become an unexpected asset that should boost sales of the Prime's extra package. To watch the season, subscribers must pay an extra €12.99, or about R$79.90 a month (against Brasileirão's R$59.90 a month for the same PrimeVideo). Prime's total investment, estimated at $11 billion over 2020, has become a weapon of the Amazon to increase even more is the number of customers. Streaming broadcasts are just the tip of the iceberg within the retailer's strategy, which also plans to compete with HBO in launching epics, such as the series "The Lord of the Rings", scheduled for September 2022 and whose budget is around $1 billion, making it the most expensive series ever produced before its premiere. Around the world, Prime has 220 million subscribers and includes, in addition to the streaming service, the benefits of "free" shipping. According to JP Morgan's analysis, a subscription to Prime that costs $119 a year guarantees an average of $775 in consumer benefits. At the other end, a study published by Bank of America estimates that Prime alone has a market value of between $187 and $245 billions of dollars, higher than the sum of the 6 largest Brazilian companies listed on the stock exchange. The expansion of the service in France, where Amazon has been facing pressure from regulators for years, such as the law that vetoed free shipping (as it considers competition from it al), should become much more palatable with the eyes of the world on the team of Neymar, Messi and company.To stay up to date, follow the QR Capital on Instagram and on Twitter.Content With Messi on PSG Jeff Bezos to get even richer appears first in BlockTrends – Blockchain | Investments | Savings.Buy and sell Bitcoin and other cryptocurrencies at Coinext
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