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The sustainability commitment puts Danone on the map

Published: December 6, 2022, 10:00 a.m. Updated: December 9, 2022, 3:46 p.m.Danone is one of the initiators of a survey on attitudes to food waste in the Nordic countries. It shows that Swedes are aware of the environmental impact of food waste, but that there are misunderstandings about food labeling and that too little is known about how it is possible to save money by throwing away less food. – The survey is one of many examples of what we do in the fight against food waste. At Dan-none, we work in parallel with economic and social goals: sustainability is in our DNA, says Richard Trechman, president and CEO of Danone Nordics & Baltics. Large amounts of food are wasted – during production, along the transport chains, on store shelves and in homes . In fact, as much as a third of all food is thrown away. It exacerbates world hunger, steals from other valuable resources and contributes to greenhouse gas emissions. Danone, a multinational food and beverage company with more than 100,000 employees and sales in 120 countries, wants to be involved and contribute to a change. Food waste damages our ecosystem and is ethically and economically unacceptable. Already in 2016, we set the goal of reducing our own food waste by 50 percent by 2025. We want to take an active role in the industry and therefore work to develop solutions that can reduce food waste along the entire value chain. The goal is to ensure that as much food as possible ends up where it belongs – on the plate and not in the garbage, says Richard Trechman, President and CEO of Danone Nordics & Baltics. As part of that work, Danone has conducted a large study on food waste in the Nordics together with the Danish company Too Good To Go. The survey shows that “saving money” is the main reason why Nordic consumers want to reduce their food waste. Here, however, Sweden stands out as the only country where the reason “reduced environmental impact” is ranked higher than “saving money”. The same applies to the sub-groups of young people and women throughout the Nordics. Generally speaking, women are more committed than men to reducing food waste in the household. 60 percent of the women in the four countries say that it is important that we throw away less food in order to reduce our environmental impact. For the men, the figure was 50 percent – a significant difference, says Richard. The survey also shows that knowledge of the food labels “best before” and “use by” is poor. In Sweden, 52% of consumers confuse these labels and believe that sensitive foods such as meat and fish are labeled with a “best before” label. Danone has therefore started using Too Good To Go’s “often good after” label on some of the Actimel and Alpro products. We want to encourage consumers to look, smell and taste before throwing away a product when it has reached the end of the best before date – it may still be edible, says Richard Trechman. To reduce food waste, Danone through its brand Proviva has initiated a pilot project which involves producing new fermented drinks from fruit and berries that are damaged and would therefore otherwise have been thrown away. In our production, we also recycle all residues and products that are no longer edible so that they can be used for biogas production or as animal feed. In trade, we work for increased transparency and a more tailored production and delivery, which contributes to reducing food losses, continues Richard. The conviction that a company, in addition to its financial responsibility, also has a responsibility for society and the environment is deeply rooted in Danone’s history. Sustainability is in our DNA. Already 50 years ago, Danone launched its “Dual Project”, which involves connecting economic and social goals. Our then CEO, who launched this, was truly a visionary when you look at it through the glasses of our time! Richard Techman of course wants the Swedes to know Danone for the sake of the healthy products – the brands Proviva, Actimel, Activia, Alpro and Nutricia are there on the Swedish market – but also for the company’s social and sustainability commitment. – We must be humble and bold at the same time when it comes to sustainability. We are not perfect, but we must continue on this path, look beyond financial success and integrate social and environmental goals into our operations, he concludes.About DanoneDanone is a leading multi-local food and beverage producer in three health-based and fast-growing product categories: dairy and plant-based foods, water and medical nutrition. Danone is the first listed company to receive the status of “Entreprise à Mission” in France and the goal is to become one of the first multinational companies to obtain the B Corp certification™ within three years. Da-none has been on the Swedish market since 1999 and is well known for its brands such as Alpro, ProViva, Actimel, Activia and Danonino. Read more at The article is produced by Brand Studio in collaboration with Danone and not an article by Dagens industri

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