TAG Heuer now accepts payments with Bitcoin and other cryptocurrencies in the US


TAG Heuer, the famous Swiss luxury watch brand, has announced that it now accepts payments in Bitcoin and other cryptocurrencies in the US, thanks to a partnership with Bitpay..

TAG Heuer and BitPay together to pay for luxury watches in Bitcoin

TAG Heuer joins the list of luxury brands that accept payments in Bitcoin and cryptocurrencies. Here is the ad:

“Thanks to our partnership with BitPay, we are proud to feature cryptocurrency payments on our US website Buy Now in Bitcoin, Ethereum, Litecoin or 10 other cryptocurrencies at: http://tag.hr/CryptoPayment.”

The famous Swiss watch brand has signed a partnership with BitPaythe Bitcoin and cryptocurrency payment processor, to offer this new service to its US customers.

The website features a pop-up window which says the following:


Payment methods evolve, so do we. In the US only, we accept payments in many cryptocurrencies up to $10,000. The process is as simple as usual and the list of supported currencies is available at the checkout step.”

TAG Heuer offers Bitcoin and crypto payments in the US

ReportedlyTechniques d’Avant Garde (TAG), founded more than a century and a half ago by Edouard Heuer in Switzerland, has enabled crypto payments so that its American customers purchase their high-quality watches.

Along with BitPay, TAG will accept a dozen cryptocurrencies, including Bitcoin (BTC), Bitcoin Cash (BCH), Ethereum (ETH), Dogecoin (DOGE), and five other stablecoinswith a maximum of $10,000 per transaction and no minimum spending requirements.

About, Frederic ArnaultCEO of TAG said:

“We have been following cryptocurrency developments very closely since Bitcoin started trading. As a cutting-edge watchmaker with an innovative spirit, we knew that TAG Heuer would embrace what promises to be globally integrated technology in the near future despite fluctuations.”

Luxury evolves with BTC

There are many luxury brands that want to innovate, involving BTC and other cryptocurrencies as payment methods.

And indeed, only in this 2022 has the number of companies that have taken this path increased, counting on also evolving financially. In fashion, for example, there is the Italian luxury giant gucciwhich accepts up to 10 cryptocurrencies in some of its US stores.

Even the fashion house off-whitecreator of one of the most trendy and popular footwear brands among young people, has introduced payments in BTC, ETH, BNB, XRP, USDT, and USDC at its flagship stores in London, Paris, and Milan.

Switching sectors, there is also one of the leading airlines in the UAE, Emirates Airlineswhich you have declared you are adding Bitcoin as a payment method. Emirates said that it is also working to develop applications involving metaverse and NFT.

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