Paris Saint-Germain has signed an exclusive three-year regional partnership agreement with www.Playbetr.com, one of Latin America's leading online betting providers. The Parisian club is today one of the most popular clubs in Latin America, especially in Brazil, the home country of many of its former and current players. Playbetr will therefore benefit from the growing popularity of one of the most influential sports clubs in the world in Latin America and will guarantee exclusive marketing rights for its users. As part of the deal, Playbetr will benefit from the installation of Digital Overlay® technology at the Parc des Princes, which will target the Latin American audience. This innovative system – the first of its kind in France – geo-localizes the advertisements displayed on the LED screens around the field, adapting the messages to the broadcaster's audience. Playbetr will also benefit from VIP seats for home games at the Parc des Princes, meet-and-greet sessions from club legends, autographed t-shirts and memorabilia, private events at the Parc des Princes, as well as “money can't buy experiences ” for Playbetr's Customers, customers and employees. In addition, Playbetr will have access to Paris Saint-Germain's digital platforms, including game posts to promote special offers. The betting platform will also provide its customers with increased odds for Paris Saint-Germain games and will collaborate on special promotions developed in association with the club. “We are delighted to welcome Playbetr to the Paris Saint-Germain family as Latin America's first Official Betting Partner,” said Paris Saint-Germain Partners Director Marc Armstrong. “We believe that Playbetr will be an ideal partner for the club, and together we will be able to reach out and engage even more with our rapidly growing fan base in Latin America. The unique appeal of Paris Saint-Germain and its players in the region makes the club the perfect platform for Playbetr to develop its brand.” Marvin Jones, Marketing Director at Playbetr, also commented: “We are proud to announce our partnership with the most elite and exciting football club in the world. In football, as in betting, performance is paramount. Paris Saint-Germain has built a solid reputation for excellence on and off the field, and we look forward to extending the brand's influence even further across the world. ”
About Paris Saint-Germain
Paris Saint-Germain football club was created in 1970 and celebrated its 50th anniversary in 2020. Since QSI's purchase of the club in 2011, it has undergone a transformation to become one of the world's best football clubs and global sports brands . The club has won 27 trophies in just ten years, a total of 43 in its history, becoming the most successful football club in France. Paris Saint-Germain have attracted many great players, including Ronaldinho, Beckham, Ibrahimovic and now Neymar Jr and Mbappé, both ranked in the top four players in the world. The club's international popularity continues to grow. It is now one of the most followed clubs in the world, expanding from zero to a community of over 100 million social media followers in just ten years. This pioneering sports club – which includes men's football, women's football, handball and judo teams – was one of the first sports clubs to branch out into eSport in 2016. Giving back to the community is critical for the club, which has dramatically increased its capacity for its Foundation to develop far-reaching programs for disadvantaged youth.
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