Published: March 29, 2022, 9:00 AM Updated: March 30, 2022, 3:08 p.m.Acrelec is a global technology company that offers ordering solutions for fast food restaurants and retail. Technology that improves both the service experience and the customer journey. – During the pandemic, fast food restaurants were given a completely new role because the need to keep them open was great while people were encouraged to keep their distance. The effects of covid-19 changed people’s way of shopping overnight. With the industry’s new challenges and weaknesses being exposed, it led to restaurants and retail being quickly forced to make improvements to increase both customer value and the customer experience, says Markku Nopanen, Managing Director, Acrelec Norden and the Baltics. Innovative technologies improve the customer journeyAs a result, investments in innovative technologies that improve the customer journey have increased significantly. Acrelec provides both software and hardware for Drive Thru, Click and Collect, Table Service, self-checkout and ordering features via an interactive ordering kiosk. The company is often already at the planning stage and can then produce tailor-made adaptations for the installation of the ordering solutions to be used. Markku Nopanen talks about a “self-service economy” where people are on the go, visiting more stores and buying fewer goods. – Research shows that 60 percent of the shopping baskets contain less than six items and that what people want is fast service. Our ordering and check-out products provide benefits both in terms of increased revenue and the opportunity to meet these expectations. It also provides significant business and operational benefits such as customer loyalty, reduced transaction costs and frees up staff so that they can focus more on customers, he says. An example of this is that the average bill per customer increases by about 20 to 30 percent when the customer is calm and ro has total control over the entire buying process. Where ROI can be calculated in between 9 and 15 months for the customers who use Acrelec’s products. In-house production provides the opportunity to adapt The unique thing about Acrelec is their own production of hardware and software, which means that they can adapt everything based on the customer’s needs. In addition, all employees have a broad professional experience from the retail and fast food industry. – Everything we work with is ours and we set up our own solutions, says Mattias Dahlkar, Support and Service Manager. In his team, they help with all service functions that their customers need, such as Point-of-sale (POS) systems, telephone support, service and hardware exchange. – We work based on different needs and wishes. Some of our customers want us to install and network, others buy or lease the kiosk but have their own programs. We solve what our customers in restaurant and trade want, he says. Smart technology The next step in product development is software with smart recommendations and an improved download service. – One of the most annoying things for the customer when it comes to pick-up is having to wait while an order is completed or the purchased item is to be picked up. But with the help of a QR code, the point of sale can see where the customer is and prepare the right products. In the end, it is about smoother customer experiences which in turn generate higher customer volumes by using our products, says Markku Nopanen.Facts: Acrelec is a global technology company focused on the customer experience for restaurant and retail. With the help of software, hardware and service expertise, we develop and integrate new platforms that increase customers’ commitment, efficiency and profitability. Our passion is to deliver innovative technology that drives business results. Read more at: www.acrelec.com/acrelec-sweden/ Follow us on LinkedIn: https://www.linkedin.com/company/acrelec/ The article is produced by Brand Studio in collaboration with Acrelec and not an article by Dagens industri
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