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“Digitalization is more than (just) automation”

Published: June 13, 2023, 10:00 a.m. Updated: June 20, 2023, 10:53 a.m.Hanna Khrystianovych, Head of Partnerships & Fintech at Sigma Software Group. Digitization is easily confused with automation – but is in fact something much bigger and more strategic than just technology. That’s what they say at the IT company Sigma Software Group. Digitization is not a single event without an ongoing change covering different aspects of the business. – Technology is a large part of digitization, but not the only aspect. When companies want to digitize their operations, the needs are different depending on the company, says Hanna Khrystianovych, Head of Partnerships & Fintech at Sigma Software Group.Many companies make the wrong investments Larger and older companies have their own routines and conduct their business in a well-established way. For them, digitization is not only about the introduction of new technology, but also about a transformation in working methods and a new relationship with customers and suppliers. For smaller and younger companies, no change is needed as they are already digitized. Here it is instead about choosing the right technology and IT architecture to be able to scale up the business in the future and to be able to test different business models. – We have seen many cases of misdirected investments and can help our customers make the right decisions, says Hanna Khrystianovych. Sigma Software Group’s partner companies have, among other things, helped financial companies to launch new credit solutions in as short a time as three to six months, and to scale these up to new markets has happened in just four weeks. – It only took us hours to optimize the solutions once they was in operation. This makes it easier to compete in the market, she says. New platforms require new processesOne of the major challenges with digitization is that employees often try to take new technology and apply it to old ways of working. The result is rarely good in the long term and can lead to people losing faith in the technology and instead returning to their accustomed way of working. – The introduction of new technology is crucial. Therefore, it should not be delegated solely to the IT department. Corporate management, business teams and operational teams must also understand the new technology in order to take full advantage of it. Here, the supplier becomes decisive, she says. One example is Metaverse, which opens up a completely new platform for doing business. Different types of cyber environments were already used for marketing, sales and customer contact. – This completely changes the way companies work and interact with their customers and is something that cannot just be delegated to the IT department, says Hanna Khrystianovych and concludes: – We can help companies with the digital transition from all perspectives.About Sigma Software GroupSigma Software Group has more than 20 years of experience and a portfolio of more than 30 innovative products. We have delivered turnkey solutions to more than 300 customers, from startups to Fortune 500 companies. With Sigma Software Group you can be sure to get the best solution for your needs. Read more at: sigma.software The article is produced by Brand Studio in collaboration with Sigma Software Group and not an article by Dagens industri

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