Disney is ready to enter the metaverse


It’s official, since Facebook launched its new great project Meta, all the big entertainment companies have, or rather, are trying to follow the same path. In fact, specific teams are being formed to find the best way to position themselves in this still uncertain but extremely attractive new dimension. One of those teams is Disney, which is about to land in the metaverse.

The formation of the Disney team to work in the metaverse

Like many other giants, Disney is also taking its first steps in the phygital universe.

The American company has already announced that it has appointed the person who will supervise and manage the company strategy in the sector.

The announcement came in a letter signed by Bob ChapekCEO of The Walt Disney Company, addressed to staff.

The letter stated that Disney’s head of operations in the metaverse is and will be, for all intents and purposes, Mike White.

Looking at White’s résumé, one can only think that this appointment is a perfect fit for him. Mike has over 25 years of experience working in the company’s technology division.

His promotion will take him to the position of SVP (Senior Vice President) in the new Next Generation Storytelling and Consumer Experiences section, where he will be responsible for developing the ways in which the general public can enjoy Disney products and franchises in the metaverse.

Disney’s innovative approach

The entertainment giant seems to have pretty clear ideas about how to position itself in the much talked about metaverse.

Unlike Facebook, Disney does not intend to build its own metaverse, but rather to create a bridge, a link that connects the physical and digital worlds.

The objective is to connect the physical spaces, that is, its historic amusement parks, with the digital services that they already offer, such as Disney+, the park navigation service of the Disneyland app, or the virtual environments that will be created little by little. little around specific characters or projects.

Indeed, Disney CEO Bob Chapek described the metaverse as a “third canvas,” saying:

“It will take all the wonderful things that we as a media company have with Disney+ and use it as a platform for the metaverse. But at the same time, we have something that nobody else has, and that is the physical world, a world of our parks. So if the metaverse is the combination of physical and digital in one environment, who can do it better than Disney?

He added:

“We realize that it will be a less passive experience. And this is something very important to us as we continue to grow our skills and the types of people we attract to the Walt Disney Company to reflect the aggressive and ambitious technology agenda that we have.”

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