Entertainment giant Disney is looking to hire a business development manager who will help lead its foray into the red-hot non-fungible token (NFT) space, according to a job posting posted earlier this week:
"You will help lead Disney's efforts in the NFT space, including monitoring the evolving market, defining category strategy and managing key partners."
Whoever is hired for the aforementioned position will be responsible for “monitoring the evolving market”, creating strategies for new business opportunities and negotiating important partnerships.
The Burbank, California-based company is specifically looking for a business manager with experience in the NFT industry.
Former Disney CEO Bob Iger recently told The New York Times that there would be an explosion in the popularity of NFTs, claiming that things don't necessarily have to be physical these days:
"And while that meaning can be essentially proven on a blockchain, I think you're going to see an explosion of things being created, traded, collected on NFTs."
Iger, however, expressed his concerns about rampant piracy within the NFT space.
Last October, Disney partnered with Gochain-based marketplace NFT Veve to promote the Disney+ streaming service with the help of a collection of digital collectibles called “Golden Moments.” Iger complained about seeing "stolen" NFTs in the OpenSea marketplace.
Speaking of Disney's potential entry into the metaverse, Iger predicted that monitoring "toxic" behavior would likely be a significant challenge.
Walmart, YouTube and Meta are among the biggest companies currently exploring NFTs and Web3.
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Disney content in need of an NFT expert appeared first on Cointimes.