Data is the biggest asset: Curious employees create better results

Charlie Taylor

Published: April 20, 2022, 1:03 PM Updated: April 20, 2022, 1:05 p.m.Nikolai Perminow is head of architecture, channels and analysis for Telenor’s mobile division in Oslo. Photo: Ilja C. Hendel At Telenor, the recipe for success is to make quick and correct decisions – both as a customer and an employee. The most important ingredient is data – and it must be accessible and understandable to the entire organization.Read more about Telenor’s collaboration with the SAS Institute and how data analysis helps to renew workflows and strengthen decision-making in several industries. As head of architecture, channels and analytics for Telenor’s mobile division in Oslo, Nikolai Perminow believes that the company’s most important mission is to deliver world-class customer experiences in a smart way. The foundation is reliable and useful data. But it is mainly about what the organization and its employees get the opportunity to do with it. For how to build a good product in the smartest way, make the products work well together and construct systems and processes both in the organization and towards customers? According to Nikolai Perminow the answers are in the data sets. But to be able to dive deep into the information, find patterns and make new discoveries based on this data, curious employees are required. Nikolai Perminow's goal is for all employees to have access to the information they need - to be able to make good decisions.Nikolai Perminow’s goal is for all employees to have access to the information they need – to be able to make good decisions. Photo: Ilja C. Hendel – I believe that the more data-driven a company is, the more customer-oriented it becomes. It is impossible to create world-class customer experiences without being extremely data-driven and relevant to customers.

Faster decisions – better results

For him, it is about “democratizing” the information. The goal is for all employees to have access to exactly the information they need – to be able to make quick and smart decisions. – We try to create a scenario where all employees can make as good decisions as possible, as close to customers as possible. We do this by making sure that all those who would otherwise be in with all the answers instead have the task of helping the rest of the organization to find the answers themselves so that they can do their own analysis. It is about removing the bottlenecks and at the same time making the organization more curious. The most important task for Nikolai Perminow and his team is to promote innovation and growth, and the most important prerequisite for achieving this is, according to him, to be able to do everything faster. and innovation is about getting things done faster, or in other words: making decisions faster. “It is the sum of all small, data-driven decisions that moves us forward.” Photo: Ilja C. Hendel He thinks it is better to make several smaller decisions than a few large ones. In addition, it must be possible for more and more people to make these smaller decisions. This requires that the necessary tools and data are available to all employees. Therefore, Telenor must have a clear strategy and focus that makes it easy to make decisions that lead the company in the right direction. – In other words, it is the sum of all small, data-driven decisions that moves us forward, and not the individual important decisions. This applies to everything, whether it’s about how we can constantly use data to find and understand what best practice is in a sales call, or how we measure customers’ use of our services and understand how we can improve them.

Curiosity requires efficient tools

The strongest tool for data-driven decisions is Telenor’s collaboration with the SAS Institute and the use of its digital platform. – We have discovered that it is extremely important for us to have a tool that is both flexible and simple enough for everyone to be able to use it without having to be a computer specialist. Everyone can find the answers they need with very little guidance. In a company like Telenor, we have several million data points, and it must be possible to handle them efficiently. We can do this with SAS. And of course the will to find the answers must also be among the employees. – If you are not curious, it ends with you only doing what you think others want you to do. You will not change anything – you just go to work with the goal of not doing anything wrong. Nothing new is born out of it, says Nikolai Perminow.Read more about Telenor’s collaboration with the SAS Institute and how data analysis helps to renew workflows and strengthen decision-making in several industries.

ABOUT SAS INSTITUTE

SAS Institute creates advanced software solutions that transform data into insights and decision materials. Curiosity is an important driving force when the experts in AI and machine learning create solutions together with customers all over the world and in a wide range of industries. Solutions that increase the power of innovation in both public and private organizations.read more here The article is produced by Brand Studio in collaboration with SAS Institute and not an article by Dagens industri

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