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Charlie Taylor

Win the battle for talent – with a smart and supportive workplace

Published: 20 May 2022, 14:34 Updated: 27 May 2022, 14:54Mathias Åberg, head of the Work Life Shift concept at Fujitsu Sweden. After a two-year pandemic, many companies are struggling to find the forms of the new normal – a hybrid work model that provides full flexibility for employees and drives the business forward in a rapidly changing world. – We helps organizations create smart digital workplaces for everyone, both salaried employees and front-line staff, says Mathias Åberg, head of the Work Life Shift concept at Fujitsu Sweden.Read more about Fujitsu Work Life Shift The pandemic has accelerated the transformation towards a hybrid world where data, assets and personnel are in all possible places. It creates new opportunities and challenges in our workplaces. A source of frustration is that companies’ IT systems are often spread over several different environments. This means a complexity that makes it difficult to take advantage of the systems in a smooth way. In the worst case, they instead become a distraction that takes focus away from the core mission. – The employees have chosen their employer to work with something they think is exciting, developing and fun. Then they also want to feel that they are contributing and can focus on the task that they are employed to perform. For example, you do not want to sit and report time in a lot of complicated systems, or have to log in to several different places for different tasks, says Mathias Åberg at Fujitsu Sweden.He leads the company’s investment in the concept Work Life Shift, a hybrid work model intended to give all employees the flexibility they need in their particular role and task. This applies to both the doctor sitting on the edge of the bed with a patient, as well as store staff who move among customers interested in clothes to talk fashion and color choices. – They do not want to be locked at the checkout to charge or forced to go to a computer in the office to get information, when they have the task of being out with customers or care recipients and share their expertise in all possible situations. We help companies to implement a modern digital workplace for the entire organization, including staff in the front line, so that they can develop their service and role towards the customer, says Mathias Åberg.

Increased participation and commitment

This is a type of professional group that has long been a bit overlooked in digitalisation, he says. Historically, much has been done in the manufacturing industry with the support of robots and automation, and for white-collar workers with digital support tools. – Now these two development tracks are merged, which enables the delivery of solutions for all types of roles. With digital support that you have easy access to – whether you use a computer, tablet, smartwatch or other digital device – both white-collar and front-line experts can develop the business and the customer experience in their part of the process. It provides increased participation and commitment among employees, which in the long run also drives customers’ commitment, says Mathias Åberg and points out that this is crucial at a time when many industries have difficulty finding and retaining skills: – It is important to understand what really engages employees, make sure to take advantage of this and let the specialists drive the development towards the company’s set goals – without unnecessary time thieves. And this is best done by removing repetitive administrative tasks, reducing the number of systems you interact with and using the right communication method and channel for the right message with the help of digital collaboration platforms.

Requires a holistic perspective

Easy in theory, but all the more difficult to achieve in practice, not least when concerns in the outside world mean that what is right today may be wrong tomorrow. Companies need to be prepared to switch quickly and continue to pursue innovation in order to increase their competitiveness even when conditions change. For some, it is a matter of survival, which was especially evident during the pandemic when many companies were forced to change their ways of working. It has provided lessons to be learned for future challenges. An international survey conducted by Fujitsu last year in collaboration with the Harvard Business Review shows, for example, that 89 percent of those surveyed expect their organizations to adopt a hybrid work model. 61 percent state that it has been a moderate or significant challenge to maintain workplace relationships during the past year’s distance work. And 46 percent expect their organization to reconfigure the office in the future. – Crucial to success is to see the introduction of a modern digital workplace as a journey of change – not just a technology. This requires a holistic perspective with full focus on people as well as processes and corporate culture. We have tools and strategies to assist companies in this journey, and often do the implementation together with the HR department, says Mathias Åberg and emphasizes the benefits of buying a digital workplace as a service: – This means that we as a supplier take over a large part of the technical maintenance of the infrastructure, and ensures that it is kept up to date in a modern cloud environment that ensures that the information is properly protected. The companies’ own IT departments can then use the free time to focus more on the applications that create value for the customer.Read more about Fujitsu Work Life Shift

About Fujitsu and Work Life Shift

Japan’s Fujitsu has more than 126,000 employees who help customers in over 180 countries use digitalization and IT to develop their business. In Sweden, we have a strong local presence with more than 600 employees across the country. Work Life Shift is our concept where we ensure that employees in your organization have the digital solutions and IT tools required to strengthen culture, well-being, efficiency and collaboration. The article is produced by Brand Studio in collaboration with Fujitsu and not an article by Dagens industri

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