Beijer Ref acquires companies with annual sales of SEK 20 million

Charlie Taylor

Published: May 6, 2022, 1:17 PM Updated: May 20, 2022, 2:50 p.m.Selling digitally can easily be associated with an impersonal sales process. It becomes more difficult to show our personality, and the quote drowns in a mail basket with at least ten others. So what do you do to not only manage, but even improve, your sales process when selling digitally? – It's about finding communication channels that are not already saturated, says Vainu's co-founder, Mikko Honkanen. At Vainu, they have used GetAccept in their sales processes to better follow every step of the sales process via data – not just through gut feeling. When they tried to send agreements both with and without GetAccept's video function, they got a higher closing frequency on the quotes that were sent with video presentation. – Although many people know that video is good in all possible contexts today, there are still few B2B companies that use it. Therefore, it is a communication channel that makes it easy to stand out, says Mikko Honkanen. When Samir Smajic, CEO and co-founder of GetAccept, started the company in 2015, it was already clear that digital was the future of B2B sales. Since then, the development has gone faster than expected. – Being able to provide a really good digital customer experience, according to McKinsey & Co, doubles the probability of closing the deal. And you do not do that by just sending a lot of emails. E-signing is a way to increase your hit rate, but if you add features that engage, such as chat, video, a nice packaging of your agreement and automatic reminders, the probability increases even more. Among those who use GetAccept, those who use more engaging features in their mailings up to 30% higher hit rate, than those that only send out a contract for e-signature. No one wants a tedious sales process, and if you can find ways to make it interesting and interactive, not only will the customer be happier, but you will also create a faster and smoother sales process. – There is still an old myth that companies are not ready to start working like this, and that it only works on smaller businesses. In fact, data shows that 70% of companies are willing to do business up to five hundred thousand kronor in an online environment. Another common prejudice is that the customer's customer wants it the traditional way. But it is not true. We constantly receive comments from our customers where they tell us how satisfied their customers have become with the new, simplified way of signing agreements. And it makes our customers look good, says Samir Smajic. Getting started with a more engaging digital sales process does not have to be time consuming or difficult. In GetAccept, you have everything gathered and get both an overview, automation and communication in one and the same tool. Getting started does not have to take more than an hour – even for the slightly larger sales team. Learn more and book a demo with GetAccept today!

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