A Closer Look at CoinEx 2022 Review: The Key to Attracting Users – Premium Products and Services and an Established Brand

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World-renowned cryptocurrency exchange CoinEx recently released its 2022 annual review, recapping its achievements over the past year in terms of trading volumes and new listings, constantly improving and creating products and services, promoting of the brand, its charitable fund and capital.

According to the review, as of December 2022, CoinEx had 4.5 million registered users, providing services in 15 languages ​​in more than 200 countries and regions. In January 2023, CoinEx announced the end of its month-long fifth anniversary celebration, marking the beginning of its sixth year in the cryptocurrency industry. The exchange also published the annual cryptocurrency review for 2022. Today, we will take a look at the highlights of the review and how CoinEx managed to attract users in 2022.

With over 600 cryptocurrencies on over 1,000 trading markets, CoinEx has reached an industry top level in cryptocurrency trading.

The review shows that CoinEx has listed more than 600 cryptocurrencies on more than 1,000 trading markets. According to CoinMarketCap, as of January 12, 2023, CoinEx ranks 10th among all cryptocurrencies for the number of cryptocurrencies listed and 8th for the number of supported trading markets. It’s fair to say that CoinEx has become one of the top contenders in cryptocurrency listing, which is a major milestone for the exchange.

100% proven reserves through proof of reserve with the “Merkle Tree” model

The review mentions that CoinEx launched its Merkle Tree-based proof of reserves in December 2022, being among the first cryptocurrency trading platforms to reveal its proof of reserves. As a way of auditing assets, Proof of Reserves aim to verify whether a platform has enough on-chain assets to back its users’ back-to-back assets, and CoinEx employs the Merkle Tree to prove its 100% reserve ratio. According to the official announcement, the exchange’s Proof of Reserve now demonstrates its portfolio totals for BTC, ETH, CET, USDT, USDC, and SHIB, with more cryptocurrencies to be covered in the future.

We all know that the cryptocurrency market suffered from turmoil in the third and fourth quarters of 2022. With the bankruptcy of major cryptocurrency platforms such as FTX, panic gripped the market and the security and stability of centralized trading platforms were questioned. . At this critical time, the “Merkle Tree” reserve test launched by CoinEx brought immediate relief to its users. It also provides telling proof that since its inception in 2017, CoinEx has always maintained a 100% booking ratio and 100% guarantee on withdrawals, which are not just official slogans.

Continuous perfection: More than 100 rounds of optimization and updating of products and service improvements

As stated in the report, CoinEx accumulated more than 100 rounds of optimization and updating of products and service improvements throughout the year. The exchange restructured multiple features to offer entirely new trading experiences.

The most notable improvements are:

1. In 2022, CoinEx released new enhancements to market overview, contract data, new listing, and Fiat services. In particular, market overview and contract data are essential functions for cryptocurrency users. With the two new features, users can keep up with market changes in real time and make smarter investment decisions.

2. According to the official announcements, in 2022, CoinEx added 6 new Fiat service providers and organized quite a few 0-fee promotions with its new partners, which shows the strong efforts made by CoinEx to expand its Fiat deposit and withdrawal channels. and improve the trading experience with Fiat.

Brand promotion: The key to attract users

In April 2022, CoinEx rebranded and redefined its slogan to “Making Crypto Trading Easier”, with the goal of working as a major gateway for global users to the world of cryptocurrencies. CoinEx’s 100+ rounds of product optimization and service upgrades over the past year were all geared toward that goal.

From improving the web user interface, through functional enhancements, to updating services, CoinEx has taken a number of steps to achieve its ultimate goal: ease of use. These efforts have paid off, as the exchange attracts more users and its trading volumes grow. In today’s crypto space, many centralized exchanges have come up with complicated slogans that incorporate words like “professional,” “thorough,” and “simple.” CoinEx, on the other hand, has only one goal and one slogan: ease of use. Easy-to-use products will undoubtedly win CoinEx over crypto beginners and expand its market presence.

Overall, given the volatile market conditions and the failure of many centralized trading platforms, CoinEx’s results in 2022 were outstanding as they have continued to refine their products and improve their services, while bolstering the power of their brand. With all these efforts, they have been favored by more users. Let’s look forward to the performance of CoinEx during this new year.

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